AIT Files Lawsuit Against Google for Breach of Contract and Unfair Business Practices; Seeks Class Action Status
Google, Inc. has been sued by AIT, a two-time INC 500 Company who has advertised with Google for years, as the representative plaintiff in the United States District Court for the Northern District of California.
The suit was based on fraudulent clicks and Google’s refusal to take steps against it even though the company is well aware of the practice. The suit is seeking for class action status.
“Google is able to block spamming efforts from its own Google Gmail service and should do the same to protect its pay-per-click advertising clients. However, Google chooses to do nothing because substantive action would both invalidate the current paid search model and because a lot of people are making a lot of money from this,” said Clarence Briggs, AIT’s Chief Executive Officer.
AIT says it has lost hundreds of thousands of dollars to fraudulent clicks even though Google has the capability to detect fraud. “We have been watching this and documenting it for some time, not only for ourselves but for our customers from our network and several other networks,” said Briggs, “and we have the technical expertise to prove without a doubt that it is happening and that Google could do something about it if they wanted to.