American Airlines files lawsuit against Yahoo for trademark infringement

In a reminder to the previous year lawsuit between the American Airlines and Google last year. the same airlines has filed a trademark infringement lawsuit against Yahoo. American Airlines has charged Yahoo diverting business to the airline’s competitors by allowing them to purchase ads that appear next to American Airlines-related search results.

The airline contends that allowing other companies to purchase ads that are displayed when someone searches on an American Airlines-trademarked term confuses the public and directs potential American Airlines customers to other companies.

Eric Goldman, an associate professor of law at Santa Clara University School of Law and director of the school’s High Tech Law Institute, said he was surprised by the lawsuit and predicted that the two sides will reach a settlement.

Source: Business Tech


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